Social media engagement is important for expanding your brand, increasing your Instagram likes to increase your visibility, and connecting with your audience in today’s digital age.

Whether you are a Noida-based digital marketing company or a small-scale business looking to grow online, likes, shares, and comments are the factors that will bring more exposure to your brand.

We are Deeptech Expertise, an agency focused on producing superior, engaging content that brings actual, quantifiable impacts. Below, we present a few tried and tested social media hacks to get more engagement and a loyal audience.

1. Post High-Quality & Valuable Content

Social media is all about content. Share high-quality photos, edited videos, and educational/entertaining/inspirational posts to grab attention and increase engagement. Make sure your content is up-to-date, visually attractive, and full of appropriate information.

What Works Best

• Scroll-stopping images and graphics
• Quick, engaging videos that provide high value, low time
• Infographics and carousels for bite-sized information
• Engaging captions that invite interaction

Pro Tip

Deeptech Expertise is one of the top digital marketing companies in Noida that provides you with professional animations. The videos are engaging, and the content is visually striking. It can help you stand out. All of our designs and videos are expertly designed to maximise impact and engage your audience.

2. Use Trending Hashtags and Keywords

Hashtags not only categorize content, but they also help in making it discoverable to a larger audience. To get more reach, use a combination of trending, niche, and branded hashtags.
Hashtag Strategy

• 3-5 trending hashtags – Popular and widely used tags that increase exposure (SocialMediaMarketing, DigitalMarketing, ViralContent)
• 5-7 industry-comfortable hashtags – Targeting the right audience (MarketingAgencyNoida, ContentMarketing, SMMTips)
• 2–3 brand-related tags — Specific tags representing brand bundles (DeeptechExpertise, CreativeMarketing, NoidaDigitalExperts)

Pro Tips for Hashtag Optimization

• Trend research on hashtags, with tools like Hashtagify, RiteTag, and Instagram’s search function

• Reach the Local audience with location-based hashtags (#NoidaBusinesses,#DelhiStartups)

• Stay away from banned or overstuffed hashtags—they’ll decrease, not increase, your reach

• Use a mix of common and less popular hashtags to maintain visibility without being lost in the crowd.

3. Write Engaging Captions and Use Call-to-Actions (CTAs)

Combined with a good caption, you can take an inactive observer to be an engaged user. Instead of just telling people what your post is about, make them curious, ask engaging questions, or get them to share their thoughts.

The correct caption can attract more likes, comments, and shares, hence making your content visible to the maximum audience.

The right caption can turn any passive viewer into an enthusiastic participant. Don’t sound a siren to your post when writing this – create a buzz, trigger a question in the mind of your reader, make them think/think do you agree with my opinion.
Example of an Engaging Caption

• Instead of “Launching new product”

• Try “We’re introducing something awesome! Can you guess what it is? Leave your best guess in the comments.”

Effective Call-to-Actions (CTAs) to Boost Engagement

• Tag a friend who needs this – Shares your post indirectly and increases the Instagram likes

• The easiest and fastest way is to double-tap if you agree

• What do you think? Let us know what you think & prompt meaningful discussions

• This goes well for carousel posts – Swipe left to know something exciting

• Just type ‘YES’ if you wish to see more content like this – Attracts your audience with the least effort

Pro Tip

• Use action-driven words like Tell us, Guess, Tag, Share, Vote, or Comment to encourage participation

• Make your captions relatable—people engage more when they feel connected to the content

• Experiment with emojis to add personality and make your text visually appealing

4. Use Eye-Catching Thumbnails & Hooks

For videos: the first 3 seconds can make or break if someone keeps watching. Instantly grab attention by using bold images, lots of bold text overlays, and a compelling hook that sparks curiosity.

Best Practices to Grab Attention:

• Use bold colors and eye-catching thumbnails
• Add captions and text overlays
• Use trending sounds and music
• Keep it short and impactful

Example Hooks:

• "You won’t believe what happened next..."
• "Three mistakes you must avoid!"
• "The secret no one talks about..."
• "This is why you’re not growing on social media..."
• "So if you want success, stop doing this!"

Pro Tip: Always end with a strong CTA, like, “Follow for more tips!”, "Comment your thoughts!" or “Click this link for more details!” to increase Instagram likes.

5. Post at the Right Time

There are increased chances of being liked or getting comments or shares if you post when your audience is most active. Different social media platforms have peak hours when engagement is higher; the best times to post on each platform can greatly increase your visibility and your Instagram likes.
Best Posting Times (General Guide)

• Instagram and Facebook – 6–9 AM, 12–3 PM, 6–9 PM
• Twitter and LinkedIn – 8–10 AM, 5–7 PM
• TikTok and YouTube Shorts – 6–10 PM

Peak Engagement Windows

• Weekdays: 12 PM – 3 PM, 7 PM – 10 PM
• Weekends: 10 AM – 1 PM

Pro Tips to Optimize Posting Time

• Use insights and analytics – Check your viewers’ on Instagram Insights, Facebook Analytics, and Twitter Analytics
• Schedule posts in advance – Utilize Meta Business Suite, Buffer, or Hootsuite to keep it going
• Experiment and adjust – Play around with different time slots and make changes based on what works
• Consider time zones – There are a lot of things to consider when posting.

6. Leverage Stories and Polls

Instagram, Facebook, and LinkedIn stories are wonderful for on-spot interaction. Because stories only last for 24 hours, they give viewers a sense of urgency, leading to more actions in a shorter period.

Story Ideas

• Ask me anything Q&A
• Behind-the-scenes sneak peeks
• Polls: Which one do you prefer
• Quizzes and Trivia
• Countdown Stickers

Pro Tips for Maximizing Story Engagement

• Add GIFs, emojis, or stickers to your stories
• Drive traffic and conversions with CTAs like Swipe Up (if you have it) or DM us
• Boost brand trust and credibility with user-generated content
• Be active – Regular stories put your brand at the top of followers’ feeds

7. Encourage User-Generated Content (UGC)

Engagement goes both ways. Even if you are looking for more likes, comments, and shares, there is a need for you to interact with your audience. Social media sites reward high engagement on posts, particularly in the first 30 to 60 minutes; if you respond on time, you’ll greatly increase your post’s visibility.

Ways to Boost Engagement

• Reply to every comment
• Like and comment on your followers’ posts
• Reshare user-generated content

Pro Tip

Instagram and Facebook show most posts with heavy engagement in the first 30–60 minutes, so reply to comments and messages in a timely way to increase Instagram likes, visibility, and reach.

8. Use Instagram Reels, Stories & YouTube Shorts

Short-form video content is taking over social media. Social media such as Instagram, Facebook, and YouTube give priority to Reels and Shorts in their algorithms, increasing reach and engagement.

What to Post

• Behind-the-scenes clips
• Animated content or explainer videos
• Tutorials or quick tips
• Jump on trends and challenges

Pro Tip

These platforms reward consistency, so aim for short-form video posts at least a few times a week to get the most engagement.

9. Collaborate With Influencers & Brands

One of the most effective ways to reach new audiences, expand your reach, and promote engagement is through partnerships with influencers and other similar brands. Collaborations help build trust and credibility and can also bring in traffic to help drive more traffic to your page.

Ways to Collaborate:

• Run influencer takeovers
• Run influencer giveaways or contests
• Make influencers part of your content
• Influencer marketing Ask influencers to promote your brand
• Cross-promote with brands alike

Pro Tip: Micro-influencers (5K–50K followers) typically have higher engagement rates than larger influencers and feel more relatable to their followers. And select wisely, depending on your niche and audience.

10. Run Giveaways & Contests

Everyone loves free stuff, and a properly plotted giveaway can get you big likes, comments, shares, and followers. Giveaways cause excitement, bring new eyes to the audience, and inspire actual engagement on your page.

Example Giveaway Rules:

• Be sure to keep participants engaged for future content.
• Engagement – Make this post visible to more people.
• Tag three friends in the comments – Increase reach naturally.
• Spread the word for an extra entry – Get more exposure and more players.
• Comment why you want to win — Foster engagement

Best Practices for Running Giveaways:

• Select a Prize of Relevance – get something niche-specific and valuable.
• Make entry rules clear – Keeping it engaging but easy to participate.
• Push out on all fronts – Post to IG, FB, and LinkedIn.
• Publicly announce winners – Build trust and encourage them to participate next time.

Pro Tip: Instead of providing random prizes, run a giveaway based on the services you provide (animated video, logo design, social media strategy consultation, etc.) so you can increase Instagram likes, high-quality leads, and potential clients.

Final Thoughts

Engagement is a slow, consistent, and creative-building process. Try different content types, review effectiveness data, and engage your audience at all times! Implementing these social media hacks will give you an obvious increase in likes, shares, comments, etc.
Here, we present to you the ten most effective social media hacks that you as a business, digital marketing company, or digital marketing agency in Noida can implement to drive engagement and boost brand presence.
Are you looking for engaging content for your brand? Deeptech Expertise specializes in:

• Creating 2D animation and videos
• Instagram Reels & YouTube Videos
• Strategies for social media marketing

Contact us today to make your social media more engaging, interactive, and result-driven!